Whitepapers
Our whitepapers about direct mail, CRM and programmatic print are available to download for you.
Hyperpersonalisation: the future of print is personal
How Fressnapf successfully reactivated its customers with Cross-Channel Marketing
Many companies wonder: Does direct mail fit into the future of digital marketing? We can already tell you: Yes! In this success story we will demonstrate through our customer Fressnapf why direct mail and digital channels belong together like humans and pets.
DOWNLOAD
Hyperpersonalisation: the future of print is personal
“Advertising for everyone” becomes “advertising for me”. These are your takeaways of this whitepaper: When personalisation transforms into hyperpersonalisation Laying foundations Intelligent Tools: Recommendation engines Attractive use cases Measure success…
Checklist: 5 steps to a successful loyalty programme
This checklist summarizes the most important framework conditions that a loyalty programme needs to be successful.
Checklist: Define & create meaningful direct mail use cases
Whether it’s a second order push, birthday mailing or churn prevention – our checklist will help you define suitable direct mail use cases.
Checklist how to start with hyperpersonalisation
This checklist identifies and summarizes three key elements of hyperpersonalisation.
Programmatic Print Study 2021
In this white paper, you’ll find out in a practical way which use cases are suitable for direct mail and learn from the successes of medium to large companies that…
What consumer-centricity means for your CRM
If you don’t claim to be consumer-centric these days, you might as well pack up and go home. But getting beyond the buzz and putting existing and potential customers at…
Marketing, CRM and direct mail after COVID-19
This whitepaper explores how COVID-19 and the looming recession will impact marketing, CRM and direct mail. We interviewed over 100 marketing decision-makers to better understand how they see the future.…
