Direct mail automation
for market leaders
Use our software to better integrate letters, postcards & more into your cross-channel marketing
Automate and hyper-personalise
Move away from mass mailings and run highly targeted and more profitable campaigns
Effortless integration
Integrate direct mail into your cross-channel customer journey, directly out of your marketing platform
Enterprise-ready scale and security
Join many of Europe’s largest companies who already benefit from our scale, flexibility and security
Your end-to-end programmatic print solution
Activate optilyz in any marketing tech stack
Connect optilyz with your Marketing Automation system and manage all your channels in one place.
Choose from hundreds of formats
Easily configure your mailings in our intuitive dashboard to deliver campaigns across Europe.
Personalise your mailings and nail your targeting
Personalise your print mailings just like your online channels by using the full potential of your data.
Automate your mailings along the customer journey
Leverage mailings based on customer behavior and set the perfect trigger for each use case to optimise performance.
Trusted by hundreds of great companies
Easily connect optilyz programmatic print with your marketing tech stack
Easily connect optilyz programmatic print with your marketing tech stack
case studies
HelloFresh
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Thanks to the optilyz integration our reactivation mailings are now just as automated as our email campaigns. This saves cost and time.
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optilyz enabled us to introduce another powerful CRM performance channel. The easy integration into Emarsys is in line with our agile and scalable thinking and perfectly fits the way our organisation works.
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optilyz as the best-of-breed tool for European direct mail automation lets us run highly segmented campaigns with minimal setup effort.
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Print is back and has evolved into an effective way to win back customers.
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At Golf House we are very customer-focused and prioritize personal, high-value communication along the customer journey. optilyz enables us to run direct mail in an even more agile and customer-centric manner. Their software reduces effort and opens up new potential in customer interaction.
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Esprit’s commitment to providing superior customer experience while minimizing our impact on the environment is nicely supported by the implementation of optilyz. optilyz’s market-leading technology and approach of leveraging the power of software for direct mail fits our strategy perfectly.
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optilyz enables us to set up segment-specific campaigns within a few clicks, which enables highly targeted campaigns. That’s how we were able to increase what was an already high direct mail convertion rate by over 50%.
Take a look inside
Creating, automating and optimising direct mail has never been easier
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1Choose delivery country, set triggers and map data fields
Define where, when and which data you use for recurring direct mail campaigns. For example, activate one-time shoppers, cross-sell or reactivate inactive customers.
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2
Pick the perfect format and print method
Configure your campaigns and choose from the best-performing formats and modern print methods. Then lean back - we manage printing and delivery across Europe.
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3
Upload designs for any customer segment
Personalise your direct mail in any possible way: A/B test, target buyer personas via individual designs and even benefit from 1:1 picture personalization.
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4
Add direct mail touchpoints to your journeys
Close the loop and add offline touchpoints to your existing online customer journeys within a few clicks - to make true cross-channel customer journeys a reality.
