Your software for automated and hyper-personalised direct mail
Plan and book your mailings according to your needs
Automated campaigns
Automatically trigger direct mail campaigns when a certain amount of recipients is reached or at a fixed recurring time. This will save you up to 90% manual effort and enable more relevant touchpoints.
Single campaigns
Send letters, postcards or self-mailers in just a few clicks. Choose from all common standard formats and easily upload all required files.
Enterprise-level security & support
Our support and customer success teams are ready to help at every turn! We take your trust seriously: That’s why optilyz is fully GDPR compliant and meets the highest data protection standards.
Make direct mail your most powerful CRM channel
Optimisation
A/B test formats, incentives and visual imagery to improve direct mail success by up to 70%. Keep track of your campaigns in our intuitive dashboard and update campaigns based on performance outcomes.
Personalisation
Make use of extensive personalisation and segmentation options to make direct mail content more relevant. Even1:1 image personalization is easy to set up and will generate amazing results.
Address cleaning
Roughly 6% of address data contains flaws. Reduce the unnecessary cost of undeliverable mail via our proprietary and free data cleaning feature.
Benefit from the leading all-in-one programmatic print software
International campaigns
Send international campaigns in country-specific standard formats. Take advantage of cost savings thanks to our international print and delivery network while reaching customers quickly.
All formats & all print methods
Whatever you plan to send, we’ve got you covered: Choose almost any format, then print campaigns digitally or offset. Then lean back: we will ensure that the highest printing standards are met.
Price calculator
Calculate the expected cost of your planned campaigns before committing to a campaign. This way you can easily plan campaigns based on your available budget.
