Checklist how to start with hyperpersonalisation
This checklist identifies and summarizes three key elements of hyperpersonalisation.
This are the insights of the whitepaper
- Marketing automation systems are drivers of programmatic print
- Hyperpersonalisation is not yet a standard in programmatic print either
- Artificial intelligence is still rarely used for programmatic print
- Programmatic print along the customer journey
- Programmatic print as a value driver in existing customer marketing