Integrate direct mail effortlessly
into your customer journey

A Customer Data Platform (CDP) is a data management solution that aims to collect, integrate, and manage customer data from multiple sources to create a comprehensive customer profile. A CDP focuses on collecting and organising data to enable personalised marketing campaigns.

A marketing cloud, on the other hand, is a more comprehensive platform that provides various tools and features for cross-channel marketing management. It typically includes features such as email marketing, campaign management, automation, segmentation and personalisation. A marketing cloud enables the implementation of marketing strategies and the execution of marketing campaigns.

If your Marketing Cloud is not included in our list of official partners, that’s no obstacle. We can basically integrate with any Marketing Cloud. It’s best to use our contact form so we can reach out to you and share more details.

Connection to a Customer Data Platform (CDP) or your own system is just as possible via API or WebHooks. Our flexible infrastructure allows us to work seamlessly with different systems. Feel free to contact us and we will support you with our solution engineering for the integration into your specific data management system.

In every marketing cloud, it is possible to create targeted customer journeys on the basis of segmentation. For this purpose, marketing clouds usually offer so-called journey builders (also called scenarios, storyboards or automation programmes). These are not only extremely helpful when it comes to reaching customers in the most personalised way possible. Ideally, they also enable the integration of various marketing channels into individual customer communication. With our software solution, you can supplement the classic digital channels such as email, push notification, app and SMS with print mailings.

This means that you no longer send a mass mailing with the same content to all customers as you did “in the past”, which has to be produced manually and with a lot of effort. Instead, you integrate personalised print mailings into the digital customer journey with just a few clicks. Once you have identified a suitable target group for a print mailing (e.g. first-time, loyal or churning customers), you can upload the matching print files via the seamless integration and use the print mailing in the Journey Builder. Often you can even implement all steps from segmentation to uploading the print design directly in the Marketing Cloud (e.g. with emarsys, Salesforce and DynaCampaign). Once the print mailing has been configured accordingly and the individual customer data has been transferred to us, everything is done. We take care of printing and postal delivery.

If you work with a marketing cloud, the integration of optilyz requires little effort. You usually don’t need any additional tech resources. If you have a CDP or your own system in use, our Solution Engineering will be happy to support you with the connection. For this purpose, we provide our API documentation as well as our Help Centre.

In our dashboard, you have access to extensive materials in the form of design templates for various formats and to our Help Centre. In addition, our Customer Success Team supports you, for example, in the development of use cases, the selection of the right mailing format for the use case or the identification of the appropriate customer group. We can also access an extensive benchmark database from which you would benefit. By using optilyz, you don’t need to know anything about printing, as we manage the entire production process through our international print network.

A marketing cloud allows you to translate your customer data into personalised and cross-channel marketing. This not only strengthens relationships with your existing customers in the long run, but also makes your marketing more effective overall. Since personalisation is hardly possible without centralised data, marketing clouds are a good choice. If you are not yet using a Marketing Cloud but are interested, you can either contact one of our partners listed above directly or email our Partnership Management at psm@optilyz.com.

No, the integration of optilyz costs nothing extra. The service costs for your Marketing Cloud remain the same. For the optilyz monthly software fees that apply as soon as you implement print mailing campaigns, we will be happy to create a suitable offer tailored to your needs.

Yes, we can currently send mainly mailings to over 26 countries. In some countries we are directly connected to printers. This makes it possible for us to print and deliver locally. These include countries such as Great Britain, Switzerland, Austria and New Zealand.

We can also send data back to your Marketing Cloud or CDP via our WebHooks. This allows you to create reports or receive feedback on address quality, for example.