Authentic relationships and loyal customers: How to benefit from sustainability strategies
In recent years, the topic of sustainability has become increasingly important – and this influences how companies define their brand values and communicate with their customers. So if sustainability is part of your company’s mission, it’s definitely worth investing time and resources in a suitable marketing strategy. This not only fulfils your corporate social responsibility […]
How optimised direct mail saved Mother’s Day at Valentins
In this guest article, we highlight a use case that shows how Valentins significantly optimised a direct mail campaign with the help of CrossEngage AI. The result: an impressive increase in sales of €34,400. Find out how this optimisation was implemented in a very short time and what key insights it yields for companies.
E-mail marketing vs. direct mail marketing? These skills you need in both areas!
Analysing the interests and behaviour of potentials and reaching them with relevant offers at the optimal time – that sounds suspiciously like email marketing, doesn’t it? Correct. But did you know that direct mail marketing also relies heavily on functions such as automation, personalisation and tracking? In fact, the two marketing channels are more similar […]
Why you should use personalised standard formats instead of extraordinary special formats
When it comes to mailing formats, the creativity of marketers and agencies seems to know no bounds. From the strawberry-scented postcard to the fold-out 3D self-mailer in a passenger train format – anything is possible…
High Season Fever: Get your customers in the shopping mood with personalised direct mail!
Black Friday, Advent and Christmas are for shopping – and of course companies don’t miss out on these lucrative occasions. However, this often means that potential customers are flooded with advertising messages for weeks that don’t inspire them to engage. Why? Because the offers are often irrelevant, impersonal and interchangeable. And that rarely encourages people […]
Is print advertising (still) up to date?
Print advertising in times of digitalisation and climate change? That’s a no-go and totally outdated! Or isn’t it? Not quite as simple as that, because postal advertising in particular is benefiting from the digital transformation. For example, hyper-personalisation can only be realised thanks to digital printing, the use of marketing clouds enables complex automation and […]
Use of print mailings along the digital customer journey
Unlike email marketing, the opt-in requirement does not apply to letters, postcards, self-mailers and similar. This means that they can be used to address almost the entire customer base…
The future of print advertising: What is Programmatic Print?
At the mention of innovative marketing, you probably think of digital channels such as social media or email. The online marketing industry has evolved a lot over the past decade, while print seems to have stood still. But actually, the reality is quite different: The traditional print market has adapted to this new world and […]
CRM as a strategy: The power of repeat customers
Today’s market is all about growth, and not just your own. Competition is also constantly growing. This makes it more difficult for many marketing teams to convince new customers of their offerings. More and more companies are therefore increasingly focussing on maintaining their existing customer relationships. “Once an online shop has crossed the threshold of […]