Content Hub
The refrigerator effect: How to utilize the performance of print mailings
Print mailings are becoming more relevant for the design of the media mix (once again), because they offer decisive advantages. The possibilities of modern digital printing, Direct Mail Automation software and the use of data and artificial intelligence allow to manage print mailings like a performance channel.
Sales increase over cost efficiency: The ROI in direct mail
The formula for success is: increasing sales instead of cost efficiency. Correctly targeted, print mailings become performance drivers in the media mix. Costs are only one factor.
Why print is more climate-friendly than you might think
But personalized direct mail does not at all have worse “climate cards” compared to digital advertising formats.
Customer Stories
OBI
How OBI makes print advertising more sustainable through customer segmentation & integrates it strategically into CRM
Marc O’Polo
How Marc O’Polo integrates customer-oriented print mailings into the digital omnichannel journey sustainably
HelloFresh
How HelloFresh doubled direct mail conversion rates via optilyz direct mail automation
Checklists
Define & create meaningful direct mail use cases
Second order push, birthday mailing, churn prevention – the list of direct mail use cases is potentially endless. Which use case suits you best depends strongly on your target group. Based on our own experience we know that the so-called use case detection is a complex and continuous process.
Getting started with hyper personalization
The demands on marketing and CRM teams are becoming more technological and data-driven. In this checklist, we have summarised for you in a clear and easy-to-understand way how to create the personnel, strategic and technological foundation that enables hyper personalisation.
5 steps to a successful loyalty programme
Loyalty is the megatrend in existing customer marketing! And rightly so, because loyal customers not only bring a monetary uplift, for example by buying more often and generating higher shopping baskets. We have summarized the most important framework conditions that a successful loyalty program needs for you in this checklist.
Webinars
Video
OMR Masterclass 2023: Bye bye brochure! OBI reveals how print becomes a data-driven performance channel
Video
Strategies to optimise direct mail with segmentation & personalisation
Video
Webinar: How flaconi enhances its digital customer strategy by way of direct mail
Video
Fireside chat: How Esprit drives customer-centricity with online and offline channels
Blog
Now there are many ways to build a loyalty program. We have recorded the most important framework conditions that it needs from our point of view for you in this checklist.
It’s hard to imagine marketing without personalisation and we now encounter it almost everywhere. However, as customers have already become accustomed to a certain level of personalization, the characteristics of personalization have also evolved.
Omni-channel is only implemented within individual departments in most companies. For omni-channel to become a success factor, it must be thought of across departments and also strategically. Only in this way will customers really perceive their customer experience as cross-channel.
Whitepapers
Programmatic Print Study 2021
It’s hard to imagine marketing without personalisation and we now encounter it almost everywhere. However, as customers have already become accustomed to a certain level of personalization, the characteristics of personalization have also evolved.
What consumer-centricity means for your CRM
If you don’t claim to be consumer-centric these days, you might as well pack up and go home. But getting beyond the buzz and putting existing and potential customers at the core of your marketing strategy is a must.
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