What consumer-centricity means for your CRM

If you don’t claim to be consumer-centric these days, you might as well pack up and go home. But getting beyond the buzz and putting existing and potential customers at the heart of everything you do is no mean feat.

Kaufhaus

These are the insights of this whitepaper: 

  • The magic triangle
  • Strategy & culture
  • Organisation & processes
  • Software & data
  • Revenues go up & costs go down
Einwilligung*