Programmatic Print Study 2021
In this white paper, you’ll find out in a practical way which use cases are suitable for direct mail and learn from the successes of medium to large companies that are already using Programmatic Print.
This are the insights of this whitepaper:
- Marketing automation systems are drivers of Programmatic Print
- Hyper-personalization is not yet a standard in programmatic print either
- Artificial intelligence is still rarely used for Programmatic Print
- Programmatic Print as a Value Driver in Existing Customer Marketing