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Print probably isn’t what you first think of when considering the future of digital marketing, is it? Fressnapf reveals why direct mail and digital channels are a match – like humans and pets Europe’s number one in pet supplies was unable to reach many of its customers digitally. The reach of standard brochures was also declining. A dilemma from which the company has developed into an omnichannel player with a consistent strategy: personalisation and measurability on all channels.