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optilyz direct mail automation awards 2024: Fressnapf wins “Cross-Channel Champion”. Get more insights into Fressnapf’s use cases here.

FUTURE PRINT: How Fressnapf creates a new dimension of customer loyalty with cross-channel personalisation! Don’t forget to get your recoding.

Why companies should not underestimate Direct Mail as a powerful marketing channel for reactivation, customer retention, and increasing Customer Lifetime Value? Our CEO Martin Twellmeyer provided answers to this on the OMR Education Podcast. As the CEO of optilyz, he helps companies with the automation and personalization of their Direct Mail, achieving conversion rates from 4% upwards.

First-time customers are not only an important lever for long-term customer relationships in B2C. B2B companies should also invest in long-term customer care in order to create trust and increase sales. GRENKE, a B2B financial services provider offering leasing, banking, and factoring solutions, has effectively optimised customer loyalty through personalised After Sales print mailings. By […]

Great job on bringing in new customers through social media ads, SEO-optimized blogs, and more! Now, the focus shifts to turning these first-time buyers into loyal, repeat customers. Repeat business is key for revenue growth and sustaining your business. We’ll explore the concept of a second order push and how programmatic print can be a smart, budget-friendly strategy to drive repeat sales. Let’s get started!

One of the key tasks in customer relationship management is reactivation! But how does it actually work? In this article, we’ll answer everything you need to know on this topic.

Dive into the world of omni-channel marketing and discover the differences between cross-, multi- and omni-channel approaches. Find out how seamless integration across different touchpoints can improve the customer experience and what role direct mail play in this.

In 2024, everything revolves around optimisation, both in the digital and print sectors: from AI-supported tools, optimised measurability and data analysis to more sustainability and strong personalisation – with our 10 trends and practical tips, you’ll be ideally equipped for all challenges in the new year. 1. Personalisation with data from different systems Today’s corporate […]

We’ve joined LEIPA in their “Papinar” to talk about why letters, postcards, and more should be part of your cross-channel marketing strategy. In the traditional mindset, direct mail is not yet perceived as an agile performance channel that makes it possible to integrate direct mail seamlessly into the customer journey. In fact, data-driven and targeted […]