First-party data strategy: 3 things you can do right now
What will the marketing future look like without cookies? As our two experts Martin Twellmeyer and Alexander Kull noted in the “OMR After-Talk”, there was little on what is a hot topic even at this year’s OMR. Even if much is currently still unspecific or unsatisfactory, companies must not close their eyes, otherwise, the competition […]
Why direct mail should be part of your loyalty programme
“It’s really amazing that companies spend a lot of money to attract new customers but are still very reluctant when it comes to investing in loyal customers,” says Janina Kraus, Team Lead CRM at Flaconi. “But it is precisely these customers who are very open to communication and some kind of relationship with the company. […]
Personalization at the highest level: Individual product recommendations with 1:1 picture personalization
Advertising measures and marketing activities must offer the customer added value in order to be heard, seen or perceived. Because higher relevance increases the success rate. One way to catch the customer’s eye is personalization. It is hard to imagine marketing without it and we now encounter it almost everywhere. The simplest form is to […]
The refrigerator effect: How to utilize the performance of print mailings
Print mailings are becoming more relevant for the design of the media mix (once again), because they offer decisive advantages. The possibilities of modern digital printing, Direct Mail Automation software and the use of data and artificial intelligence allow to manage print mailings like a performance channel. If you then manage to generate so much […]
Why print is more climate-friendly than you might think
Sustainability is probably not the first thing that comes to mind when you hear the word print advertising. The assumption that digital advertising is more climate-friendly than postal still persists. After all, we have this image in our heads that print mailings consume a lot of resources for raw materials, printing and transport, but in […]
“Women in tech” are everywhere
“Through tech, we can help to make the world a better place!” says Isabel Milbert, Senior Partnership Manager at optilyz. One more reason to ask ourselves how we can address diversity and equality in the tech industry authentically and transparently. As a SaaS company with an above-average share of women across all management levels, we […]
Why omni-channel marketing must be rethought
Omni-channel is only implemented within individual departments in most companies. Marketing plays campaigns across different channels. CRM or Customer Support communicates via different channels. What is missing in this implementation is the actual linking of the departments. For omni-channel to become a success factor, it must be thought of across departments and also strategically. Only […]
New look, same values, strong growth: why we’re rebranding
Werbung muss Kunden direkt ansprechen. Denn eines ist sicher – Wer sich mit den Inhalten identifiziert, ist besonders motiviert zum Kauf. Die Aufmerksamkeit des Kunden bekommt man aber nur durch personalisierte…
Checklist: Getting started with hyperpersonalisation
The demands on marketing and CRM teams are becoming more technological and data-driven. In this checklist, we have summarised for you in a clear and easy-to-understand way how to create the personnel, strategic and technological foundation that enables hyperpersonalisation. Why is this necessary? Only when you have created a solid foundation can you fully exploit […]