Case study: GRENKE’s strategy for higher second purchase rates
First-time customers are not only an important lever for long-term customer relationships in B2C. B2B companies should also invest in long-term customer care in order to create trust and increase sales. GRENKE, a B2B financial services provider offering leasing, banking, and factoring solutions, has effectively optimised customer loyalty through personalised After Sales print mailings. By implementing this strategy, GRENKE has not only boosted second purchase rates but also reinforced their customer relationships.
GRENKE, a B2B financial services provider offering leasing, banking, and factoring solutions, has effectively optimised customer loyalty through personalised After Sales print mailings. By implementing this strategy, GRENKE has not only boosted second purchase rates but also reinforced their customer relationships.
In this case study, we demonstrate:
- how the B2B financial service provider GRENKE increased its second order rates by up to 28% using a self mailer.
- why personalised print mailings are especially promising for the financial sector.
- how the print mailing was created and how the format, design and personalisation contributed to the success of this After Sales use case.
