Cross-channel success: The power of personalised and intelligent direct mail
We’ve joined LEIPA in their “Papinar” to talk about why letters, postcards, and more should be part of your cross-channel marketing strategy.
In the traditional mindset, direct mail is not yet perceived as an agile performance channel that makes it possible to integrate direct mail seamlessly into the customer journey. In fact, data-driven and targeted direct mail advertising is not only possible, it even opens up entirely new perspectives in cross-channel marketing. Say goodbye to mass approaches and embrace targeted campaigns with automated and hyper-personalized direct mail.
Watch the “Papinar” recording to find out:
- why direct mail isn’t an “old-school” channel.
- how you can turn direct mail into an agile, data-driven performance channel.
- what you need to start with (hyper-)personalised direct mail.
- how direct mail touchpoints in your omni-channel journeys can boost ROI.
