Dive into the world of omni-channel marketing and discover the differences between cross-, multi- and omni-channel approaches. Find out how seamless integration across different touchpoints can improve the customer experience and what role direct mail play in this.
In 2024, everything revolves around optimisation, both in the digital and print sectors: from AI-supported tools, optimised measurability and data analysis to more sustainability and strong personalisation – with our 10 trends and practical tips, you’ll be ideally equipped for all challenges in the new year. 1. Personalisation with data from different systems Today’s corporate […]
We’ve joined LEIPA in their “Papinar” to talk about why letters, postcards, and more should be part of your cross-channel marketing strategy. In the traditional mindset, direct mail is not yet perceived as an agile performance channel that makes it possible to integrate direct mail seamlessly into the customer journey. In fact, data-driven and targeted […]
Today’s market is all about growth, and not just your own. Competition is also constantly growing. This makes it more difficult for many marketing teams to convince new customers of their offerings. More and more companies are therefore increasingly focussing on maintaining their existing customer relationships. “Once an online shop has crossed the threshold of […]
In recent years, the topic of sustainability has become increasingly important – and this influences how companies define their brand values and communicate with their customers. So if sustainability is part of your company’s mission, it’s definitely worth investing time and resources in a suitable marketing strategy. This not only fulfils your corporate social responsibility […]
In this guest article, we highlight a use case that shows how Valentins significantly optimised a direct mail campaign with the help of CrossEngage AI. The result: an impressive increase in sales of €34,400. Find out how this optimisation was implemented in a very short time and what key insights it yields for companies.
Analysing the interests and behaviour of potentials and reaching them with relevant offers at the optimal time – that sounds suspiciously like email marketing, doesn’t it? Correct. But did you know that direct mail marketing also relies heavily on functions such as automation, personalisation and tracking? In fact, the two marketing channels are more similar […]
When it comes to mailing formats, the creativity of marketers and agencies seems to know no bounds. From the strawberry-scented postcard to the fold-out 3D self-mailer in a passenger train format – anything is possible…
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Case study: GRENKE’s strategy for higher second purchase rates
First-time customers are not only an important lever for long-term customer relationships in B2C. B2B companies should also invest in long-term customer care in order to create trust and increase sales. GRENKE, a B2B financial services provider offering leasing, banking, and factoring solutions, has effectively optimised customer loyalty through personalised After Sales print mailings. By […]