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optilyz is stepping up the direct mail game
Combine different mailing products to run even more successful direct mail campaigns! We’re excited to introduce our brand new booking funnel, a powerful way to create campaigns by combining different mail products…
Live Communication – How to plan successful live campaigns
Throughout the past decade, online marketing has become of vital importance in the marketing mix for companies of all sizes. The rise of Facebook, Google, LinkedIn and other online networks gave advertising platforms the chance to…
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Segmentation as a success factor for mailing campaigns
Advertising must address customers directly. Because one thing is certain – those who identify with the content are particularly motivated to buy. But you can only get the customer’s attention through personalized, relevant content. Generalised mass mailings do not give the customer the feeling that this is about him. The customer expects exclusive offers that […]