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Werbung muss Kunden direkt ansprechen. Denn eines ist sicher – Wer sich mit den Inhalten identifiziert, ist besonders motiviert zum Kauf. Die Aufmerksamkeit des Kunden bekommt man aber nur durch personalisierte…

Integration of optilyz with Braze’s customer engagement platform allows customers to run more customer-centric, sustainable, and profitable direct mail campaigns across Europe Berlin – June 1, 2021 – optilyz announced today that its Automated Direct Mail solution is a Braze Alloy technology partner. optilyz integrates with Braze and offers a straightforward yet powerful way to […]

Your direct mail should not only look nice but also generate good performance. You need a call-to-action, but design and discounts aside, what else can you do to increase your direct mail performance? We recommend 6 measures that guarantee good direct mail performance: Automation Segmentation Customer journey integration Omni-channel integration Hyper-personalization Testing Automation Automate your […]

Measuring the success of a direct mail campaign lays the foundation for future performance improvement. However, the performance measurement often does not take place to the desired extent because many fail to digitally map the offline channel. Have you ever been in a situation where you couldn’t prove the success of a direct mail campaign? […]

Customer centricity – placing the customer and not the product or service at the center of the company’s focus. A strategy to create long-lasting relationships with your customers and maximize customer lifetime value. You need to truly understand your target group and via which channel each customer prefers to interact with you. For this, it […]

Customer-centricity is a strategy and culture of doing business that focuses on creating the best experience for the customer, and by doing so builds brand loyalty. In today’s hyper-competitive retail space, customer-centricity is more important than ever. About the fireside chat Jatin Pandey, Vice President – Head of CRM, will share Esprit’s journey of bringing […]

If you don’t claim to be consumer-centric these days, you might as well pack up and go home. But getting beyond the buzz and putting existing and potential customers at the heart of everything you do is no mean feat.For most companies it means moving from a product business to a consumer life-cycle business, where […]

San Diego, 11 May 2021 – Mapp, the international provider of insight-led customer experience, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its cross-channel offering. Michael Diestelberg, VP Product & Marketing at Mapp, comments: “As the lockdown is gradually lifting, the priority for retailers will be to drive customers […]

International fashion brand to better integrate direct mail into cross-channel customer journeys and eliminate the channel’s carbon footprint by leveraging optilyz optilyz, one of the leaders in direct mail automation, announced a new partnership in fashion retail today. After a successful programmatic print pilot phase in 2020, international fashion brand Esprit chose optilyz to enhance […]