Our top priority is our people Tough times remind you what truly matters. For us, it’s the safety of our team and their families. That’s why we made the decision to implement a remote working policy for our entire team. We were well prepared, with many of our staff already working from home. optilyz has operated with […]

Google – the undisputedly most powerful online marketing company in the world – relies on letters that are sent offline in the traditional way. The company’s digital marketing generated advertising revenues of over 67 billion dollars in 2016, and yet physical mailings are an integral part of this multi-billion dollar marketing strategy. How does that […]

Congratulations – your new customers have successfully completed their first purchase. Now that your customer has had her first positive experience with your brand, you should ensure that she becomes a second buyer so that initial customer acquisition costs pay off and regular repeat purchases become a habit. The following article on “Second-Order Push” explains […]