We are certainly aware that we leave a carbon footprint on the world with our services. That’s why we already advocate for better segmented mailings that are only sent when they are truly relevant to the customer. We’re also enabling hyper-personalized content on smaller formats to reduce paper waste. But now we’re doing a bigger […]

To reach your audience with the right message, on the right channel and at the right time, it is essential to use clever segmentation throughout all marketing channels in your omnichannel strategy. And your direct mail approach doesn’t need to be the one-size-fits-all solution in the customer journey. When it comes to customer centric marketing, […]

This whitepaper explores how COVID-19 and the looming recession will impact marketing, CRM and direct mail. We interviewed over 100 marketing decision-makers to better understand how they see the future. This enabled us to provide insight and recommendations on how to deal with what lies ahead. While the world seems to have come to a […]

Direct mail in the UK: Current challenges and future opportunities of digital  In this podcast episode we welcome Philip Ricketts, Business Development Director at Royal Mail. He and Robert Rebholz, Managing Director at optilyz, talk about how direct mail is evolving. They discuss the challenge of COVID-19 and the looming recession. After that Philip and […]

Our top priority is our people Tough times remind you what truly matters. For us, it’s the safety of our team and their families. That’s why we made the decision to implement a remote working policy for our entire team. We were well prepared, with many of our staff already working from home. optilyz has operated with […]

Google – the undisputedly most powerful online marketing company in the world – relies on letters that are sent offline in the traditional way. The company’s digital marketing generated advertising revenues of over 67 billion dollars in 2016, and yet physical mailings are an integral part of this multi-billion dollar marketing strategy. How does that […]

Congratulations – your new customers have successfully completed their first purchase. Now that your customer has had her first positive experience with your brand, you should ensure that she becomes a second buyer so that initial customer acquisition costs pay off and regular repeat purchases become a habit. The following article on “Second-Order Push” explains […]

Customer reactivation is one of the most important tasks of many CRM managers. The focus here is on customers who have not made a purchase for a long time. After all, when customers do buy, there is a high probability that they will do so again. But what can you do if no further purchases […]

Expand your marketing with a particularly effective channel: Thanks to the optilyz integration, as a Salesforce Marketing Cloud customer you can add letters, postcards & co. as automated contact points in the Journey Builder. This innovative approach sends a clear message: If you want to inspire your customers, you must also use physical mailings in […]