Google – the undisputedly most powerful online marketing company in the world – relies on letters that are sent offline in the traditional way. The company’s digital marketing generated advertising revenues of over 67 billion dollars in 2016, and yet physical mailings are an integral part of this multi-billion dollar marketing strategy. How does that […]

Congratulations – your new customers have successfully completed their first purchase. Now that your customer has had her first positive experience with your brand, you should ensure that she becomes a second buyer so that initial customer acquisition costs pay off and regular repeat purchases become a habit. The following article on “Second-Order Push” explains […]

Customer reactivation is one of the most important tasks of many CRM managers. The focus here is on customers who have not made a purchase for a long time. After all, when customers do buy, there is a high probability that they will do so again. But what can you do if no further purchases […]