Automate direct mail within Salesforce
Use optilyz within the Journey Builder to add letters, postcards & more for the perfect marketing mix
Automate and hyper-personalise
Move away from mass mailings and run highly targeted and more profitable campaigns
Effortless integration
Integrate direct mail into your cross-channel customer journey, directly out of your marketing platform
Enterprise-ready scale and security
Join many of Europe’s largest companies who already benefit from our scale, flexibility and security
Your end-to-end programmatic print solution
Activate optilyz in any marketing tech stack
Connect optilyz with your Marketing Automation system and manage all your channels in one place.
Choose from hundreds of formats
Easily configure your mailings in our intuitive dashboard to deliver campaigns across Europe.
Personalise your mailings and nail your targeting
Personalise your print mailings just like your online channels by using the full potential of your data.
Automate your mailings along the customer journey
Leverage mailings based on customer behavior and set the perfect trigger for each use case to optimise performance.
Trusted by hundreds of great companies
Easily connect optilyz programmatic print with your marketing tech stack
Easily connect optilyz programmatic print with your marketing tech stack
case studies
HelloFresh
Thanks to the optilyz integration our reactivation mailings are now just as automated as our email campaigns. This saves cost and time.
optilyz enabled us to introduce another powerful CRM performance channel. The easy integration into Emarsys is in line with our agile and scalable thinking and perfectly fits the way our organisation works.
optilyz as the best-of-breed tool for European direct mail automation lets us run highly segmented campaigns with minimal setup effort.
Print is back and has evolved into an effective way to win back customers.
At Golf House we are very customer-focused and prioritize personal, high-value communication along the customer journey. optilyz enables us to run direct mail in an even more agile and customer-centric manner. Their software reduces effort and opens up new potential in customer interaction.
Esprit’s commitment to providing superior customer experience while minimizing our impact on the environment is nicely supported by the implementation of optilyz. optilyz’s market-leading technology and approach of leveraging the power of software for direct mail fits our strategy perfectly.
optilyz enables us to set up segment-specific campaigns within a few clicks, which enables highly targeted campaigns. That’s how we were able to increase what was an already high direct mail convertion rate by over 50%.
Take a look inside
Creating, automating and optimising direct mail has never been easier
Wählen das Zustellungsland, definieren Trigger und Datenfelder
Definiere wann und welche Daten Du für deine Direct Mail Automation verwenden und automatisieren möchtest z.B. Willkommensbriefe, Geburtstagskarten oder Reaktivierungen.
Wählen Sie das perfekte Format und Druckverfahren
Konfigurieren Sie Ihre Kampagnen und wählen Sie aus den leistungsfähigsten Formaten und modernsten Druckverfahren – wir kümmern uns um den Rest, europaweit
Laden Sie individuelle Designs für jedes Kundensegment hoch
Alles ist möglich: Profitieren Sie von maximaler Personalisierung bis zur 1:1-Bildpersonalisierung und optimieren Sie mit Hilfe von A/B-Tests z.B. Formate und Anreize
Ergänzen Sie Ihre Customer Journey mit Print-Kontaktpunkten
Schließen Sie den Kreis und fügen Sie in wenigen Klicks Print-Touchpoints zu bestehenden Anstoßketten – Mailings werden so Teil der Cross-Channel Kommunikation
