Automate direct mail within Salesforce
Use optilyz within the Journey Builder to add letters, postcards & more for the perfect marketing mix
Automate and hyper-personalise
Move away from mass mailings and run highly targeted and more profitable campaigns
Effortless integration
Integrate direct mail into your cross-channel customer journey, directly out of your marketing platform
Enterprise-ready scale and security
Join many of Europe’s largest companies who already benefit from our scale, flexibility and security
Your end-to-end programmatic print solution
Activate optilyz in any marketing tech stack
Connect optilyz with your Marketing Automation system and manage all your channels in one place.
Choose from hundreds of formats
Easily configure your mailings in our intuitive dashboard to deliver campaigns across Europe.
Personalise your mailings and nail your targeting
Personalise your print mailings just like your online channels by using the full potential of your data.
Automate your mailings along the customer journey
Leverage mailings based on customer behavior and set the perfect trigger for each use case to optimise performance.
Trusted by hundreds of great companies
Easily connect optilyz programmatic print with your marketing tech stack
Easily connect optilyz programmatic print with your marketing tech stack
case studies
HelloFresh
Take a look inside
Creating, automating and optimising direct mail has never been easier
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1
Choose delivery country, set triggers and map data fields
Define where, when and which data you use for recurring direct mail campaigns. For example, activate one-time shoppers, cross-sell or reactivate inactive customers.
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2
Pick the perfect format and print method
Configure your campaigns and choose from the best-performing formats and modern print methods. Then lean back - we manage printing and delivery across Europe.
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3
Upload designs for any customer segment
Personalise your direct mail in any possible way: A/B test, target buyer personas via individual designs and even benefit from 1:1 picture personalization.
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4
Add direct mail touchpoints to your journeys
Close the loop and add offline touchpoints to your existing online customer journeys within a few clicks - to make true cross-channel customer journeys a reality.