Checklist: Define & create meaningful direct mail use cases
Second order push, birthday mailing, churn prevention – the list of direct mail use cases is potentially endless. Which use case suits you best depends strongly on your target group. Based on our own experience we know that the so-called use case detection is a complex and continuous process. What may work for some does not have to work for everyone. A good introduction to direct mail use cases would be a birthday mailing. Is there maybe a customer group that could be activated fairly easily via a birthday mailing, for instance very loyal customers or those who are at risk of losing interest? Do you have a loyalty program or an app? The answers to those questions will lead you to suitable use cases step by step. We composed a checklist for you that will facilitate the process of finding the right use case for you.
- how you can develop the right use cases for your business model.
- how your customer data can help you find suitable direct mail use cases.
- how to create added value for your customers by implementing direct mail.
[wpforms id=”9460″ title=”false”]