One of the key tasks in customer relationship management is reactivation! But how does it actually work? In this article, we’ll answer everything you need to know on this topic.
Dive into the world of omni-channel marketing and discover the differences between cross-, multi- and omni-channel approaches. Find out how seamless integration across different touchpoints can improve the customer experience and what role direct mail play in this.
In 2024, everything revolves around optimisation, both in the digital and print sectors: from AI-supported tools, optimised measurability and data analysis to more sustainability and strong personalisation – with our 10 trends and practical tips, you’ll be ideally equipped for all challenges in the new year. 1. Personalisation with data from different systems Today’s…