Please note: our masterclass is already fulled booked!

Saying goodbye to the printed mass supplement was an important and courageous step for OBI 2022. Instead, OBI is now integrating highly personalised print mailings into its existing customer marketing. Through targeted and data-driven customer segmentation, print becomes a performance channel. The hub is the heyOBI app. All activation measures, from newsletter to postcard, are based on the same real-time data. In our masterclass “Bye bye brochure! OBI reveals how print becomes a data-driven performance channel”, Max Backhaus, Head of CRM at OBI, will tell you first-hand how Germany’s largest DIY store has digitally transformed the print channel. Together with Martin Twellmeyer, CEO of optilyz, he shares practical use cases as well as insights about successes to date.