Skip to content


How Fressnapf creates a new dimension of customer loyalty with cross-channel personalisation

What does print have to do with the future of digital marketing? Spoiler: A lot! Fressnapf reveals why print mailings and
digital channels belong together like humans and pets. Europe’s number one in pet supplies was unable to reach many of its customers digitally. The reach of standard brochures also declined. A dilemma from which the company has developed into an omnichannel player with a consistent strategy: personalisation and measurability on all channels. Thomas Oberste-Schemmann and Nico Müller-Leon
from Fressnapf as well as Martin Twellmeyer from optilyz explain how Fressnapf rebuilt its CRM system
to make complex personalisation easier.

Our speakers on the OMR stage

OMR 2024 ENG

Martin Twellmeyer

Co-Founder & CEO

OMR 2024 ENG
OMR 2024 ENG

Thomas Oberste-Schemmann 

 VP Loyalty & CRM

OMR 2024 ENG
OMR 2024 ENG

Nico Müller-Leon

 Head of Digital Dialogmarketing

OMR 2024 ENG
Save your spot for our OMR Masterclass: 7 May 2024, 14:45 -16:15!

Ready for an exchange or getting to know each other?
Book your meet & greet at out booth now! 

OMR 2024 ENG

Melanie Maurer

Account Executive

OMR 2024 ENG

Maxime Jourdain

Account Executive

OMR 2024 ENG

Katya Bakhova

Account Executive


Max Egener

Senior Customer Success Manager

Select this and Paste image (11)

Silke Schloeßer-Drever

Senior Solution Consultant

Select this and Paste image (2)2

Isabel Milbert

Head of Partnerships & Marketing

Together with Cintellic & sas we warm up for the OMR Festival the evening before! So, are you in?