FUTURE IS PRINT

What does print have to do with the future of digital marketing? Spoiler: A lot! Fressnapf reveals why print mailings and
digital channels belong together like humans and pets. Europe’s number one in pet supplies was unable to reach many of its customers digitally. The reach of standard brochures also declined. A dilemma from which the company has developed into an omnichannel player with a consistent strategy: personalisation and measurability on all channels. Thomas Oberste-Schemmann and Nico Müller-Leon
from Fressnapf as well as Martin Twellmeyer from optilyz explain how Fressnapf rebuilt its CRM system
to make complex personalisation easier.