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Maximaler Mailing-Erfolg
durch Emarsys & optilyz

Briefe, Postkarten & Co. direkt aus dem
Automation Center steuern


Automate and hyper-personalise

Move away from mass mailings and run highly targeted and more profitable campaigns


Effortless integration

Integrate direct mail into your cross-channel customer journey, directly out of your marketing platform


Enterprise-ready scale and security

Join many of Europe’s largest companies who already benefit from our scale, flexibility and security

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Your end-to-end programmatic print solution

Activate optilyz in any marketing tech stack

Connect optilyz with your Marketing Automation system and manage all your channels in one place.

Choose from hundreds of formats

Easily configure your mailings in our intuitive dashboard to deliver campaigns across Europe.

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Personalise your mailings and nail your targeting

Personalise your print mailings just like your online channels by using the full potential of your data.

Automate your mailings along the customer journey

Leverage mailings based on customer behavior and set the perfect trigger for each use case to optimise performance.

Trusted by hundreds of great companies


Easily connect optilyz programmatic print with your marketing tech stack

Easily connect optilyz programmatic print with your marketing tech stack

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Take a look inside

Creating, automating and optimising direct mail has never been easier

Choose delivery country, set triggers and map data fields

Define where, when and which data you use for recurring direct mail campaigns. For example, activate one-time shoppers, cross-sell or reactivate inactive customers.

Pick the perfect format and print method

Configure your campaigns and choose from the best-performing formats and modern print methods. Then lean back – we manage printing and delivery across Europe.

Upload designs for any customer segment

Personalise your direct mail in any possible way: A/B test, target buyer personas via individual designs and even benefit from 1:1 picture personalization.

Add direct mail touchpoints to your journeys

Close the loop and add offline touchpoints to your existing online customer journeys within a few clicks – to make true cross-channel customer journeys a reality.

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optilyz and Emarsys en
optilyz and Emarsys en
optilyz and Emarsys en

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