ROI Booster through the Integration of Direct Mail in Omni-Channel Marketing
Direct Mail serves as a performance accelerator for many businesses in omni-channel marketing. With the power of AI, postal mailings such as postcards, letters, and self-mailers can be segmented with greater precision and then highly personalised.
In this session, Martin Twellmeyer will showcase:
- How Fressnapf is unleashing the potential of Direct Mail in omni-channel marketing
- Why marketing automation is the key to achieving higher ROI
- How Emarsys’ AI-driven cloud solutions are advancing Direct Mail automation
