Higher conversion rates through precise data segmentation and personalisation
The best equipment alone won’t get you far – only when it’s perfectly set up, and you know exactly how to operate it will it reach its full potential. Imagine owning a state-of-the-art camera. Without knowing how to adjust the aperture, exposure time, and ISO settings, the results will likely fall short of expectations. It’s […]
advent calendar 2024
24 days, 24 suprises insights and AHA-moments
Focusing on Palmers’ customers: From manual print mailings to Direct Mail Automation
Focusing on Palmers’ customers: From manual print mailings to Direct Mail Automation.
Black Friday, Cyber Monday & Co – why Direct Mail Campaigns are a game changer
Black Friday, Cyber Monday & Co – why Direct Mail Campaigns are a game changer
Outdated & ineffectiv? Are you kidding? Uplift your conversion rates with Direct Mail
Altmodisch & ineffektiv? Von wegen! Wie Direct Mail zu hohen Conversion Rates führt.
Recap: optilyz Direct Mail Automation Awards 2024
Recap: optilyz Direct Mail Automation Awards 2024. Get to know the winners and why the won an optilyz award.
optilyz Direct Mail Automation Awards 2024: Palmers wins “Rising Star”
optilyz Direct Mail Automation Awards 2024: Palmers wins “Rising Star” – check out why!
Direct Mail Potential Analysis: How to increase your conversion rate
Benchmark your untapped revenue potential and learn how you can increase your revenue through successful direct mail campaigns.
ROI Booster through the Integration of Direct Mail in Omni-Channel Marketing
The demands on marketing and CRM teams are becoming more technological and data-driven. In this checklist, we have summarised for you in a clear and easy-to-understand way how to create the personnel, strategic and technological foundation that enables hyperpersonalisation. Why is this necessary? Only when you have created a solid foundation can you fully exploit […]