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Unlike email marketing, the opt-in requirement does not apply to letters, postcards, self-mailers and similar. This means that they can be used to address almost the entire customer base…

At the mention of innovative marketing, you probably think of digital channels such as social media or email. The online marketing industry has evolved a lot over the past decade, while print seems to have stood still. But actually, the reality is quite different: The traditional print market has adapted to this new world and […]

Higher customer loyalty, more transactions, increasing turnover – these are just three of the many good reasons why modern retailers rely on loyalty programmes. And studies by Accenture and Comarch prove them right: compared to non-members … … members generate up to 18% more revenue, … spend up to 57 % more per purchase and […]

Saying goodbye to the printed mass insert was an important and courageous step for OBI 2022. Instead, OBI is now integrating highly personalized print mailings into its CRM. Through targeted and data-driven customer segmentation, print becomes a performance channel. The hub is the heyOBI app. All activation measures, from newsletter to postcard, are based on […]

Although many marketers may think the days of print are over, the picture among end customers is quite different. After all, 70% of customers find print mailings more personal than online touchpoints. At first glance, direct mail can seem a little complex and costly. But with the selection of the right customer segments and a […]

The beaver has achieved worldwide fame through OBI. Germany’s largest DIY chain reaches thousands of customers every day, both on-site in the stores and in the online store. The product range is as diverse as individual buying interests. Whether apartment or house, balcony or garden, city or country, first-time customer or frequent buyer, online shopper […]

Second order push, birthday mailing, churn prevention – the list of direct mail use cases is potentially endless. Which use case suits you best depends strongly on your target group. Based on our own experience we know that the so-called use case detection is a complex and continuous process. What may work for some does […]

What should your media mix look like in order to be as engaging as possible for your customers and thereby generate the biggest success possible? According to the mindset of the status quo, the first thing to look at is the cost of an advertising medium. Using this logic, it has long been believed that […]

Loyalty is the megatrend in existing customer marketing! And rightly so, because loyal customers not only bring a monetary uplift, for example by buying more often and generating higher shopping baskets. They are also your most important brand ambassadors. But many loyalty programs fail within the first two years. So we asked ourselves what you […]