Webinar: How flaconi enhances its digital customer strategy by way of direct mail 💻
Customer centricity – placing the customer and not the product or service at the center of the company’s focus. A strategy to create long-lasting relationships with your customers and maximize customer lifetime value.
You need to truly understand your target group and via which channel each customer prefers to interact with you. For this, it is essential to collect and analyze data at every point of the customer journey.
About the webinar
flaconi and optilyz will share insights into flaconi’s cross-channel orchestration and personalization, with a special focus on direct mail. flaconi has deeply integrated the offline channel into its marketing communication strategy and benefits from the partnership of emarsys and optilyz. This enables the transfer of data from the emarsys platform for the personalization and creation of content to optilyz, where data is automatically integrated into agile direct mail campaigns.
You will learn how flaconi…
- optimizes customer communication for long-lasting customer relationships,
- runs direct mail like an online channel out of emarsys,
- creates special moments for their customers,
- and increases the customer lifetime value.
Janina Kraus also shares flaconi’s vision in customer communication for the future and the potential of artificial intelligence in direct mail campaigns.
Get free exclusive insights in this webinar.
flaconi is one of Germany’s leading online beauty retailers and the winner of the German brand award. The beauty brand offers a comprehensive range of fragrances, care products, make-up, hair care, natural cosmetics, and accessories. The product portfolio now includes over 850 brands with 55,000 articles from international cosmetics manufacturers. flaconi aims to become the leading and most loved online beauty destination in Europe.
Janina Kraus is the team lead CRM at flaconi, where she drives the company’s customer-centricity forward and owns various CRM channels. Before flaconi, she held CRM leadership positions at various e-commerce companies.
emarsys is an omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies the platform enables to accelerate time to value, deliver superior 1:1 experiences, and produce measurable results
Norbert Grassl joined emarsys in 2020 as Channel Sales Manager. In this role, he manages the partner ecosystem in the DACH region. He supports emarsys in onboarding, training, and sales pipeline generation.
optilyz is Europe’s leading direct mail automation and programmatic print software. Our tool offers a straightforward way to integrate letters, postcards, and self-mailers into your cross-channel marketing as well as automate and better personalize campaigns. Europe’s most innovative companies and some of its biggest chains use optilyz to run direct mail just like an online channel.
Robert Rebholz is a Managing Director at optilyz. He works with some of the biggest and most successful companies in Europe. Before optilyz, Robert led the internationalization of various internet companies. He started his career as a management consultant at Kearney, with a focus on strategy.