SAP® press release: Automated Direct Mail & Programmatic Print from optilyz Now Available on SAP® Store
By integrating with SAP® Emarsys® Customer Engagement, optilyz’s solution enables businesses to run more customer-centric, sustainable and profitable direct mail campaigns
Berlin — April 23, 2021 — optilyz today announced that its Automated Direct Mail & Programmatic Print solution is now available on SAP® Store. Automated Direct Mail & Programmatic Print integrates with SAP® Emarsys® Customer Engagement and offers a straightforward way to integrate letters, postcards and self-mailers into cross-channel marketing while automating and personalizing direct mail campaigns. Emarsys, a leading omnichannel customer engagement platform provider, was acquired by SAP in November 2020.
“We have successfully been working with Emarsys before it was acquired by SAP. Now, we are proud and excited to be its first tech partner to have a complementary solution available on SAP Store, helping to reach the wider SAP ecosystem,” said Robert Rebholz, managing director, optilyz. “Together with Emarsys, we have successfully served some of Europe’s most innovative companies for years and this an exciting next step in our collaboration.”
“The integration of optilyz’s solution with SAP Emarsys Customer Engagement makes it possible to leverage the full potential of the platform for direct mail,” said Philip Nowak, regional general manager at Emarsys. “It will also help run the channel in a more customer-centric manner, as part of an organization’s omni-channel marketing.”
optilyz won the Emarsys Tech Partner of the Year award in 2018 and has since worked closely with Emarsys to fully integrate their offering with the solution. Companies across industries that use the Automated Direct Mail & Programmatic Print solution from optilyz include Marc O’Polo, Flaconi and mymuesli. The solution helps increase conversion rates with:
- Event-based, agile direct mail touchpoints
- Better cross-channel integration of direct mail (such as combining email and direct mail)
- Better personalization and segmentation of letters, postcards and more (up to 1:1 picture personalization through the personalization service within SAP Emarsys Customer Engagement)
Automated Direct Mail & Programmatic Print also helps reduce operational hassle due to automated campaigns and a user-friendly web interface.
SAP recently brought together SAP Store and SAP App Center into one single marketplace at store.sap.com. It delivers a simplified and connected digital customer experience for finding, trying, buying, and renewing more than 1,800 solutions from SAP and its partners. There, customers can find the SAP solutions and SAP-validated partner apps they need to grow their business. And for each purchase made via SAP Store, SAP will plant a tree.
optilyz is a partner in the SAP PartnerEdge® program. As such, it is empowered to build, market and sell software applications on top of market-leading technology platforms from SAP. The SAP PartnerEdge program provides the enablement tools, benefits and support to facilitate building high-quality, disruptive applications focused on specific business needs – quickly and cost-effectively. The program provides access to all relevant SAP technologies in one simple framework under a single, global contract.
optilyz is a leading direct mail automation software. The tool not only offers a straightforward way to print and send letters, postcards, and self-mailers in just a few clicks but also enables you to run direct mail just like an online channel. Hundreds of Europe’s most innovative companies and some of its biggest chains use optilyz to integrate direct mail into their cross-channel marketing as well as automate and better personalize their campaigns.
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