Strategies to optimise direct mail with segmentation & personalisation
Although many marketers may think the days of print are over, the picture among end customers is quite different. After all, 70% of customers find print mailings more personal than online touchpoints.
At first glance, direct mail can seem a little complex and costly. But with the selection of the right customer segments and a hyper-personalised messaging, print mailings can become a performance star in omni-channel marketing.
In this webinar, together with the experts from DESelect, we will show you how you can easily define suitable customer groups using your Marketing Cloud and implement personalised direct mail campaigns to maximise the relevance of the content for your customers and thus your ROI.
Key Takeaways of the webinar:
-
Quick audience segmentation based on preferred channels
-
Optimal journey builder configuration and use cases
-
Direct mail personalization tactics based on behavioral and demographic data
Gregory Kaliuzhnyi
Francis Avato
