Recap: optilyz Direct Mail Automation Awards 2024
This year was a remarkable one for both our customers and us: for the first time in optilyz’s history, we honoured companies with the optilyz direct mail automation awards in the following categories:
- Cross-Channel Champion
- International Growth
- Creative Concept
- Rising Star
- ROI Leader
Our aim is to take you behind the scenes of renowned companies and showcase exciting use cases. Through practical examples from various industries, you’ll gain insights to help you implement direct mail automation in an agile and successful way. Discover who the winners are and why they earned their titles – in this article, we reveal all the insights:
Cross-Channel Champion
In today’s marketing landscape, where digital channels dominate, finding effective cross-channel methods to reach customers is essential. Fressnapf achieved this by creatively combining email marketing, app push notifications, and direct mail to promote an upcoming Christmas campaign. The result? A conversion rate that surpassed all expectations, marking a significant success for the company.
International Growth
HelloFresh has rapidly expanded into 18 countries, becoming the world’s most popular cookery box provider. By embracing change and a hands-on approach, the company doubled its conversion rates through personalised direct mail campaigns. Strong teamwork across borders has been key to HelloFresh’s innovation and growth. They constantly optimise processes and marketing strategies, leveraging tools like Salesforce and optilyz to automate and personalise direct mail.
Creative Concept
Golf House explores innovative marketing strategies to drive both online purchases and in-store visits. Their unique approach included offering customers a bottle of wine for visiting a local store. Collaborating closely with optilyz, Golf House has implemented over 10 different direct mail use cases, constantly testing new formats to meet customer needs.
Rising Star
Palmers earned the “Rising Star” at the optilyz direct Mail automation awards 2024 for the company’s effective onboarding process and a swift implementation of direct mail automation. Creative marketing strategies allowed them to deliver hyperpersonalised content to specific audiences. Additionally, Palmers’ hands-on mentality and flexibility in adapting processes and workflows have been key to their success, ensuring they continually innovate and avoid stagnation.
ROI Leader
congstar’s success at the optilyz direct mail automation awards 2024 is driven from their effective Black Friday campaigns, which achieved high conversion rates through solid data and targeted segmentation. They excel in tracking, testing and continuously refining their direct mail strategy with regular workshops and innovative experiments.
Get ready for the optilyz Direct Mail Automation Awards 2025
Think your company deserves an award too? Stay tuned! The optilyz Direct Mail Automation Awards will return in 2025. We’ll soon share all the details on how to apply. Don’t want to miss out? Join our newsletter for updates:
