New look, same values, strong growth: why we’re rebranding
Our previous brand identity hasn’t changed much since 2015. But a brand is the sum of all the ideas that its name evokes in you, our customers and partners. So it’s time to bring the optilyz brand up to date.
With our new brand, we want to clearly convey what optilyz stands for and how we serve you. As a part of our new brand identity, we are introducing a new logo, new brand colors, and a new website.
“The rebranding is intended to highlight our strong positioning in the market. We’re a different company than we were a few years ago. Our brand identity now shows more clearly what optilyz stands for, what we strive for, and what makes working with us so special.” – Martin Twellmeyer
It’s not just us who’ve changed -the marketing landscape has also undergone significant changes in the past 18 months. It’s been a challenging time for many businesses, leading to an increased focus on modern and efficient marketing. As a result, customer relationship management and the digitalization of marketing have gained massive relevance.
These developments have spurred our growth and further solidified our approach of making Direct Mail an agile, performance-driven channel for our customers.
We are proud not only to enable around 400 customers to use customer-centric, profitable, and sustainable direct mail but also to be able to draw on a broad partner network. Our close partnerships with almost all leading marketing platforms and digital agencies, as well as our pan-European print & delivery network in over 25 countries, are as important to us as our customer relationships.
Our brand, our values
Defining values is easy. Living those values, on the other hand, is a challenge. With our new brand identity, we emphasize what defines how we do business and what you can rely on.
Our aim is to make our industry more future-proof. This can only be achieved by living clear and focused values. Our new color scheme will also reflect simplicity and focus. We move away from playful colors to white, blue, and black.
optilyz stands for many things, but three values clearly differentiate us from our competition. These values drive our success and are the reason why you, our customers and partners, choose to trust us.
“Direct mail before optilyz has neither been sustainable nor as profitable as our online marketing.” – European retail company
We are committed to helping you use direct mail intelligently. optilyz, therefore, is not about printing, but about achieving more success with printed touchpoints. With this goal in mind, we have built Europe’s first direct mail performance database that enables us to optimize the success of yourdirect mail channel and predict the impact of our software on your business.
We always strive to deliver value to our customers first. The same applies to our partners. This is precisely why optilyz is not just an add-on in many leading marketing platforms but an officially recommended integration.
At the same time, we are aware of the impact of our industry and our service on the environment. For optilyz as a company and each team member personally, sustainability is enormously important. Together with you, dear customers, we would like to move away from wasteful mass mailings and towards extremely targeted direct mail triggers!
But that’s not enough: Since January 1st, 2021, all campaigns sent via optilyz and all other company activities are 100% climate neutral. We see ourselves as thought leaders and count on the market to follow our example.
The arrow pointing to the top right symbolizes growth, as well as the success of our customers and partners.
“Before we implemented optilyz, I often felt rather alone when it came to setting up and running direct mail campaigns.” – German financial institution
We aim to be a trusted partner to our customers. When working with you, our customer success consultants draw on our broad knowledge and experience to help customers succeed operationally, technically, and strategically. This also means that you can rely on absolute honesty and openness.
Reliability plays a major role for us, especially at the process and technology level. Here, we set and meet the highest requirements for data privacy and security and are ISO 27001 certified. We are proud that even financial institutions and insurance companies trust and use optilyz.
Our operational reliability also plays a major role in our success by leveraging our trusted European print network. Our operational teams work closely with leading printers to ensure the highest print quality and maximum agility for you.
The tick mark symbolizes meeting even the most extensive requirements when it comes to reliability and trust.
“Before optilyz, I had to send CSV lists to printers and then coordinate everything by email – often weeks ahead of time.” – European E-Commerce Champion
Booking direct mail campaigns in just a few clicks – that’s what we want to enable you to do. We believe that CRM teams have more important things to do than coordinate logistics. Also, the ability to easily integrate direct mail into digital customer journeys is crucial. This is exactly what our software enables for you, our customers.
The technical setup also plays an important role here. We know – IT resources are scarce and manual connections are slow, rigid, and error-prone. We are therefore constantly expanding our integrations and provide the most modern methods of data transfer.
The further development of our software aims to make using optilyz simple. User-friendliness is our top priority.
The circle symbolizes the simplicity of handling print mailings with minimal operational and technical effort.
Our new logo
These values and their symbolic representation are united in our new logo:
Consistency and the visualization of our values were very important to us here.
By the way, the optilyz robot will of course remain! In the spirit of our values, he also received a small update.
And now what?
The launch of our new brand identity ushers in another chapter of growth for us. Our new brand plays an important role in this, as it forms the framework for us that ensures consistency in times of strong growth. But a brand is just a symbol – it is up to us to live for our values and further establish what we stand for in the European market.
With some exciting developments, we are taking the first steps in this regard. You can look forward to:
- A stronger focus on mid-sized companies and large corporations
- Many open positions to be filled in 2021 and 2022
- The launch of our new campaign interface (frontend) later this year
- The soft launch of optilyz in Australia, New Zealand, and Canada in 2021
- The planned opening of our first office outside the EU, in England, in 2022
We look forward to facing this challenge with you, dear customers and partners!