OMR Masterclass 2023: Bye bye brochure! OBI reveals how print becomes a data-driven performance channel
Saying goodbye to the printed mass insert was an important and courageous step for OBI 2022. Instead, OBI is now integrating highly personalized print mailings into its CRM. Through targeted and data-driven customer segmentation, print becomes a performance channel. The hub is the heyOBI app. All activation measures, from newsletter to postcard, are based on the same real-time data.
In this masterclass, Max Backhaus, Head of CRM at OBI, will tell you first-hand how Germany’s largest DIY store has digitally transformed the print channel. Together with Martin Twellmeyer, CEO of optilyz, he shares practical use cases as well as insights about previous successes. Check out our masterclass at the OMR Festival 2023 again here!
Please note the recording is only available in German, but you can turn on the auto translation subtitles of the video. If you want to learn more about OBI’s digital transformation check out their whole Success Story.