NPO webinar: Maximising donations by combining direct mail and digital channels (with Salesforce.org & getunik) đź’»
With analogue channels like direct mail contributing a vast majority (over 90% in 2019 according to ZEWO, GfK) of donations for Swiss and German nonprofits, its effectiveness as a fundraising method cannot be argued. At the same time, digital marketing initiatives are on the rise with proven results to back up their value.Â
Imagine if you could easily link the two and benefit from “the best of both worlds”, hereby increasing donations and boosting retention. Listen to getunik, Salesforce.org and optilyz in a webinar that will show you how to create more connected and personalized experiences for your donors, by leveraging the most powerful and flexible tools.
This webinar was led by three experts from Salesforce.org, getunik, and optilyz.
About Salesforce.org:
Salesforce.org is the social impact center of Salesforce, dedicated to creating solutions for nonprofit, education and philanthropic organizations so they can have greater impact.
About getunik:
getunik is the leading agency in marketing automation for non-profit organisations. They design and implement donor-centric experiences, seamlessly connecting the analogue and digital worlds.
About optilyz:Â
optilyz is Europe’s leading direct mail automation & programmatic print software. The tool offers a straightforward way to integrate letters, postcards and self-mailers into your cross-channel marketing as well as automate and better personalize campaigns.
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