Marketing, CRM and direct mail after COVID-19
This whitepaper explores how COVID-19 and the looming recession will impact marketing, CRM and direct mail. We interviewed over 100 marketing decision-makers to better understand how they see the future. This enabled us to provide insight and recommendations on how to deal with what lies ahead.
While the world seems to have come to a halt, many CMOs have already started radically rethinking marketing strategies and adjusting to a changing environment. This doesn’t only mean cutting costs but includes everything from assessing marketing channels to more digital processes. The current situation also accelerates many developments that had started years ago, such as the drive to create more connected, relevant customer experiences.
Those that take bold, future-oriented steps forward now will be the ones that come out of all this the strongest. This whitepaper explains how to do that.