Black Friday, Advent and Christmas are for shopping – and of course companies don’t miss out on these lucrative occasions. However, this often means that potential customers are flooded with advertising messages for weeks that don’t inspire them to engage. Why? Because the offers are often irrelevant, impersonal and interchangeable. And that rarely encourages people to buy! That’s exactly why the postal route during high season is a particularly interesting channel to attract attention and establish a personal connection with customers. The strategy is simple: first print, then email – by expanding your cross-channel marketing to include personalised direct mail. This will definitely bring your customers into “high season fever!” Download our inspiration file now, because you’ll find many practical tips there – so you don’t waste any time. Look forward to the following: