Direct mail automation as a central element of cross-channel campaign management
Let’s be honest, we were pretty excited when yet another leading Customer Data Platform (CDP) approached us and asked to integrate optilyz into their suite of add-ons.
This CDP informed us that they’d realized how crucial a direct mail add-on was for their business. A leading research institution that publishes market reports had told them that they now consider direct mail an essential element in Cross-Channel Campaign Management (CCCM). According to that institution, any CCCM leader needs to show that they can orchestrate a broad range of channels, including those that are offline. Our favorite part of this story is that a renowned and visionary institution doesn’t see direct mail as “old fashioned” but instead sees it crucial for any CDP that wants to be considered a “leader”.
We’re proud to be working with and to be recommended by most leading CDPs in Europe. These marketing automation companies consider us the best-of-breed solution for programmatic print and recommend our tool because optilyz is the only company in Europe that offers a comprehensive solution that includes…
- 100% carbon neutral campaigns (without exceptions)
- a European print & postal network incl. local print in countries such as the UK, Germany, Switzerland, Austria, the Netherlands, etc.
- a web-based campaign booking solution for all direct mail formats and print methods incl. extremely agile print within just days
- automated quality control functionalities, incl. address validation (in Germany)
- native integrations into leading CDPs and Marketing Clouds that can be easily activated and allowing access to data that can’t be extracted via CSV export (e.g. personalization data)
- countless personalization capabilities, e.g. for picture personalization from product recommendations
- comprehensive customer success support based on one of the largest best practice databases in Europe
- and a few more aces we have up our sleeves!
Are you a CDP? Do you want to integrate optilyz into your marketing mix?
Does your company want to take direct mail to the next level?
Reach out to us!
Subscribe to our newsletter
We’ll share with you great inspiration, insights and innovations in and around direct mail automation, CRM and cross-channel-marketing.
Let’s be honest, we were pretty excited when yet another leading Customer Data Platform (CDP) approached us and asked to integrate optilyz into their suite of add-ons.
This CDP informed us that they’d realized how crucial a direct mail add-on was for their business. A leading research institution that publishes market reports had told them that they now consider direct mail an essential element in Cross-Channel Campaign Management (CCCM). According to that institution, any CCCM leader needs to show that they can orchestrate a broad range of channels, including those that are offline. Our favorite part of this story is that a renowned and visionary institution doesn’t see direct mail as “old fashioned” but instead sees it crucial for any CDP that wants to be considered a “leader”.
We’re proud to be working with and to be recommended by most leading CDPs in Europe. These marketing automation companies consider us the best-of-breed solution for programmatic print and recommend our tool because optilyz is the only company in Europe that offers a comprehensive solution that includes…
- 100% carbon neutral campaigns (without exceptions)
- a European print & postal network incl. local print in countries such as the UK, Germany, Switzerland, Austria, the Netherlands, etc.
- a web-based campaign booking solution for all direct mail formats and print methods incl. extremely agile print within just days
- automated quality control functionalities, incl. address validation (in Germany)
- native integrations into leading CDPs and Marketing Clouds that can be easily activated and allowing access to data that can’t be extracted via CSV export (e.g. personalization data)
- countless personalization capabilities, e.g. for picture personalization from product recommendations
- comprehensive customer success support based on one of the largest best practice databases in Europe
- and a few more aces we have up our sleeves!
Are you a CDP? Do you want to integrate optilyz into your marketing mix?
Does your company want to take direct mail to the next level?
Reach out to us!
