Direct mail automation as a central element of cross-channel campaign management
Let’s be honest, we were pretty excited when yet another leading Customer Data Platform (CDP) approached us and asked to integrate optilyz into their suite of add-ons.
This CDP informed us that they’d realized how crucial a direct mail add-on was for their business. A leading research institution that publishes market reports had told them that they now consider direct mail an essential element in Cross-Channel Campaign Management (CCCM). According to that institution, any CCCM leader needs to show that they can orchestrate a broad range of channels, including those that are offline. Our favorite part of this story is that a renowned and visionary institution doesn’t see direct mail as “old fashioned” but instead sees it crucial for any CDP that wants to be considered a “leader”.
We’re proud to be working with and to be recommended by most leading CDPs in Europe. These marketing automation companies consider us the best-of-breed solution for programmatic print and recommend our tool because optilyz is the only company in Europe that offers a comprehensive solution that includes…
- 100% carbon neutral campaigns (without exceptions)
- a European print & postal network incl. local print in countries such as the UK, Germany, Switzerland, Austria, the Netherlands, etc.
- a web-based campaign booking solution for all direct mail formats and print methods incl. extremely agile print within just days
- automated quality control functionalities, incl. address validation (in Germany)
- native integrations into leading CDPs and Marketing Clouds that can be easily activated and allowing access to data that can’t be extracted via CSV export (e.g. personalization data)
- countless personalization capabilities, e.g. for picture personalization from product recommendations
- comprehensive customer success support based on one of the largest best practice databases in Europe
- and a few more aces we have up our sleeves!
Are you a CDP? Do you want to integrate optilyz into your marketing mix?
Does your company want to take direct mail to the next level?
Reach out to us!
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Let’s be honest, we were pretty excited when yet another leading Customer Data Platform (CDP) approached us and asked to integrate optilyz into their suite of add-ons.
This CDP informed us that they’d realized how crucial a direct mail add-on was for their business. A leading research institution that publishes market reports had told them that they now consider direct mail an essential element in Cross-Channel Campaign Management (CCCM). According to that institution, any CCCM leader needs to show that they can orchestrate a broad range of channels, including those that are offline. Our favorite part of this story is that a renowned and visionary institution doesn’t see direct mail as “old fashioned” but instead sees it crucial for any CDP that wants to be considered a “leader”.
We’re proud to be working with and to be recommended by most leading CDPs in Europe. These marketing automation companies consider us the best-of-breed solution for programmatic print and recommend our tool because optilyz is the only company in Europe that offers a comprehensive solution that includes…
- 100% carbon neutral campaigns (without exceptions)
- a European print & postal network incl. local print in countries such as the UK, Germany, Switzerland, Austria, the Netherlands, etc.
- a web-based campaign booking solution for all direct mail formats and print methods incl. extremely agile print within just days
- automated quality control functionalities, incl. address validation (in Germany)
- native integrations into leading CDPs and Marketing Clouds that can be easily activated and allowing access to data that can’t be extracted via CSV export (e.g. personalization data)
- countless personalization capabilities, e.g. for picture personalization from product recommendations
- comprehensive customer success support based on one of the largest best practice databases in Europe
- and a few more aces we have up our sleeves!
Are you a CDP? Do you want to integrate optilyz into your marketing mix?
Does your company want to take direct mail to the next level?
Reach out to us!