optilyz Direct Mail Automation Awards 2024: congstar wins “ROI Leader”
This is congstar
congstar was founded in 2007 and is a subsidiary of Telekom Deutschland GmbH. As a successful mobile service provider in Germany, a team of more than 280 employees regularly delights customers with attractive mobile offers and excellent service results. The company describes itself on its website with four words:
Together, responsible, committed, and sustainable.
congstar places great importance on creating a fair and diverse work environment, acting with corporate responsibility, and engaging in socially responsible activities.
What does congstar offer its customers?
congstar offers its customers attractive mobile services at a fair price-performance ratio. This includes flexible mobile tariffs with and without contract commitment, prepaid plans, data options for mobile browsing, as well as DSL connections – all within the Telekom network!
How many people in Germany use congstar?
Currently, more than six and a half million customers in Germany use congstar’s services.
Why congstar wins in the “ROI Leader” category
congstar wins the ROI Award at the optilyz Direct Mail Automation Awards 2024 for good reasons:
1. Successful black friday campaigns
Through effective Black Friday campaigns via direct mail, the company achieved unprecedentedly high conversion rates. Key to this success was a solid data foundation and targeted segmentation. By regularly analysing relevant KPIs, congstar was able to continuously improve its campaigns and make well-informed, data-driven decisions.
2. Effective collaboration and planning
Team cohesion and effective collaboration are top priorities at congstar. This is certainly one of the reasons why the mobile service provider was repeatedly recognised as one of Germany’s best employers by Great Place To Work© in 2023. The company promotes open communication, feedback, and regular idea exchanges through various formats such as round tables, meetings, or team events. This is also evident in our collaboration. congstar is an ideal sparring partner for us, always open to suggestions regarding programmatic print and eager to develop further.
3. Innovative approaches and experiments
In addition to a high ROI, congstar stands out at the optilyz Direct Mail Automation Awards 2024 for its ability to regularly adapt to the fast-paced mobile communications market and try out new creative marketing strategies. congstar achieves this with a broad range of offerings—from simple digital products to modern 5G options, and initiatives like “share Tut Gutes,” which allows customers to support social projects.
congstar specifically targets a younger audience aged 18 to 39. To reach this target group as effectively as possible, congstar primarily relies on cross-channel marketing, using a mix of digital channels and the direct mail automation performance channel.
4. Advanced tracking and testing through Direct Mail Automation
congstar also excels in tracking and testing, constantly experimenting with different use cases and trying out completely new approaches. Additionally, workshops are held periodically with optilyz to optimise the programmatic print strategy. Are you curious to find out who won the “Rising Star” category at the optilyz Direct Mail Automation Awards 2024? Then take a look here.
