Checklist: Getting started with hyperpersonalisation
The demands on marketing and CRM teams are becoming more technological and data-driven. In this checklist, we have summarised for you in a clear and easy-to-understand way how to create the personnel, strategic and technological foundation that enables hyperpersonalisation. Why is this necessary? Only when you have created a solid foundation can you fully exploit all the possibilities of customer-centric marketing. These three elements are central to this:
- Centralise & streamline data
- Customer Centricity instead of campaign-based marketing
- Omni-channel strategy instead of channel thinking
Download our checklist “Getting started with hyperpersonalisation” directly here.
Wie Sie mit 1:1 Bildpersonalisierung individuelle Produktempfehlungen in Print-Mailing-Kampagnen integrieren, können Sie hier nachlesen.
