Checklist: 5 steps to a successful loyalty program
Loyalty is the megatrend in existing customer marketing! And rightly so, because loyal customers not only bring a monetary uplift, for example by buying more often and generating higher shopping baskets. They are also your most important brand ambassadors. But many loyalty programs fail within the first two years. So we asked ourselves what you can do as a company to get your loyalty program on track for success right from the start. We have summarized the most important framework conditions that a successful loyalty program needs for you in this checklist.
Find out here why direct mail should definitely be part of your loyalty program and how to integrate print mailings into the customer journey.