Case Study Fressnapf: Additional revenue through second order & reactivation campaigns
Turning customers into regular clients is at least as challenging as acquiring potential new customers. What motivates them to place a second order after their first purchase? Similar questions arise with customers who used to buy regularly but have been inactive for some time. When is it worthwhile to invest in reactivating such inactive customers? Through precise customer analysis, Fressnapf was able to identify the optimal times and achieve impressive additional sales with direct mail campaigns.
In this case study, we show you:
- how Fressnapf generated additional sales of up to 96% with direct mail campaigns,
- why personalised direct mail campaigns boost sales in the online shop,
- how the direct mail campaigns were designed and how format, design, and personalisation contributed to the success of these use cases.