Skip to content

Direct mail automation for market leaders Use our software to better integrate letters, postcards & more into your cross-channel marketing

New Home

Trusted by hundreds of great companies

Why the old way was not good,
and the new way is better

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nunc nulla, semper quis felis
sed, ultricies sagittis urna. Fusce egestas ssque ac nibh nec erat cursus eleifend.

Before

Before

  • Lots of manual work from artwork to delivery
  • Coordination requires a lot of print expertise
  • High risk due to high costs
  • “Old school”, non-sustainable channel
  • Doesn’t fit into a digital marketing approach
  • Difficult to personalise and to automate

We can deliver

New Home

3-15% Buyer persona-specific mailings

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nunc nulla, semper quis felis se ltricies sagittis urna. Fusce egestas scelerisque auctor.

New Home

2-10% A/B testing & best practices

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nunc nulla, semper quis felis se ltricies sagittis urna. Fusce egestas scelerisque auctor.

New Home

3-10% Customer journey mailings

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nunc nulla, semper quis felis se ltricies sagittis urna. Fusce egestas scelerisque auctor.

New Home

5-20% Hyper-personalisation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nunc nulla, semper quis felis se ltricies sagittis urna. Fusce egestas scelerisque auctor.

New Home

2-5% Cross-channel effects

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nunc nulla, semper quis felis se ltricies sagittis urna. Fusce egestas scelerisque auctor.

Easy integration

optilyz can seamlessly be integrated in every marketing cloud, CDP or even own data management systems via API or WebHooks. We keep the integration as easy as possible so no further technical resources are needed for it to work.

New Home
Case Studies

HelloFresh doubled direct mail conversion rates via optilyz direct mail automation.

We have curated a selection of success stories from our around 400 customers for you to download.

How OBI makes print advertising more sustainable through customer segmentation & integrates it strategically into CRM

We have curated a selection of success stories from our around 400 customers for you to download.

How Marc O’Polo integrates customer-oriented print mailings into the digital omnichannel journey sustainably

We have curated a selection of success stories from our around 400 customers for you to download.

[sc_get_case_study_slider]

What Our Partners Say

“Our combined solution enhances customer retention. Together, we leverage the most out of the data by leveraging and maximizing the appeal of your passage to your customers.”

Marcel Lamers
Head of Channels EMEA, bloomreach

“Together we empower companies to unlock the full potential of data-driven print advertising and targeted marketing to create meaningful, long-term connections with their customers.”

Francis Benedikt Jehser
VP Sales, CrossEngage

“Our collaboration opens endless possibilities in creating personalized and data-driven marketing experiences. Seamlessly engaging across channels, we prioritize a customer-centric approach, ensuring every interaction leaves a lasting impact.”

Marissa Fuchs
Tech Partnerships Lead DACH & CEE, braze

Join Our Partner Programme

We’re happy to get in contact with you if you want to become part of our partner programme. Reach out to us if you want to know more!

Sustainability at optilyz

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse nunc nulla, semper quis felis sed, ultricies sagittis urna. Fusce egestas scelerisque auctor. Quisque ac nibh nec erat cursus eleifend. Nunc quis sagittis dolor. Proin porta efficitur diam nec faucibus. Integer molestie elementum nibh nec sodales.

Marissa Fuchs
Marissa Fuchs

Take a look inside Creating, automating and optimising direct mail has never been easier

Get in touch with us!

Drop us your contact details and we will reach out to you personally!