Blog

optilyz is stepping up the direct mail game

Combine different mailing products to run even more successful direct mail campaigns! We’re excited to introduce our brand new booking funnel, a powerful way to create campaigns by combining different mail products into one envelope. This will have everything you need to elevate your game and make direct mail a highly profitable channel. As of…

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Live Communication – How to plan successful live campaigns

Throughout the past decade, online marketing has become of vital importance in the marketing mix for companies of all sizes. The rise of Facebook, Google, LinkedIn and other online networks gave advertising platforms the chance to emerge where marketers could perfectly target their audience. Online marketing became the silver bullet of advertising and marketing managers…

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How to run Offline Performance Marketing

There’s a few reasons why online marketing no longer is considered the silver bullet in customer acquisition (or was it ever?) – mostly it’s about significantly increased CPMs & CPCs (it’s getting crowded out there), the rise of Ad Blockers (25% of Germans and over 15% of Americans use those) and the fact that many…

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