Many of Europe’s most successful eCommerce companies as well as major local chains benefit from physical mail, which they run alongside their email marketing and directly integrate into their cross-channel campaigns. To do so, they use optilyz.
Direct mail enables you to run powerful CRM campaigns that are complementary to your other customer interaction channels. In fact, direct mail is highly scalable, enables comprehensive personalization, conveys value, builds trust and enables you to reach people at just the right time.
Leverage direct mail for a broad range of use cases
LEAD GENERATION AND ENGAGEMENT
Approach (new) leads in a cost and time efficient manner. Generate interest, convey content and build trust with a memorable offer that won’t get lost in their email inbox.
SHOPPING CART ABANDONMENT
Convince undecided customers of your offering. Leverage direct mail for highly segmented campaigns in order to get them to make their purchase. Build trust along the way and boost customer satisfaction.
NEW CUSTOMER ONBOARDING
Welcome new customers with a physical onboarding message and convert them to fans and returning customers. Let them know you appreciate them and provide all information they may need.
PROBLEM SOLVING (“WE’RE SORRY”)
Turn unhappy customers into fans by showing them you take mistakes seriously. Send them a card with a personal touch versus just another electronic message. Invest into lasting relationships and enhanced customer value.
LIFE EVENT MAILINGS (E.G. BIRTHDAYS)
Set up personalized mailings for special occasions like birthdays and the like. Use your data to speak directly to each one of your customers, to impress them and to trigger purchases.
Establish a strong image of your brand and send addressed mailings to create brand awareness and to reinforce lasting customer relationships.
CUSTOMER RETENTION (E.G. LOYALTY CARDS)
Make sure your top customers are happy and regularly send them targeted information as well as conversion-driven content. Benefit from recurring revenue and enhanced average order size.
Reach a broader audience by encouraging customers to spread the word and recommend you to their peers. Make it easy for your top customers to generate new (potential) buyers amongst their friends, family and colleagues.
CROSS- & UP-SELLING
Increase customer value via cross- or up-selling campaigns. Introduce your customers to new products or services with messages and offers that relate to their specific needs. You may very well also hereby promote complimentary products to past purchases.
Regain inactive customers if these haven’t ordered in a while and are unsubscribed from you newsletter. Clear segmentation and well-defined triggers enable you to reactivate lost customers in a highly efficient manner.
Cover the entire mailing process with one platform
Upload the address lists of your existing customers onto the platform, in order to seamlessly use existing segmentations for your direct mail campaigns.
Choose from a variety of formats (letters, postcards, self-mailers, catalogs) or combine various elements in your direct mail campaigns.
Send your direct mail campaigns in Germany using DIALOGPOST conditions. Please contact us for further information regarding Europe-wide shipping.