Achieve success with intelligent customer scoring
Achieve success with intelligent customer scoring and automated direct mailings.
THAT’S WHAT YOU TAKE AWAY FROM THE CASE STUDY:
Good direct marketing is based on various factors. In order to carry this out successfully, the campaign must be based on careful planning, which means that the customers addressed recognise a relevance behind the content sent to them and react accordingly to the impulse. Among other things, alsa-hundewelt uses the postal channel to reach customers.
The relevance of the content as well as the operative implementation are important factors for success, because problems and difficulties can also be avoided by a good setup. alsa-hundewelt therefore relies on Gpredictive and optilyz.