Integration of optilyz with Braze’s customer engagement platform allows customers to run more customer-centric, sustainable, and profitable direct mail campaigns across Europe

Berlin – June 1, 2021 – optilyz announced today that its Automated Direct Mail solution is a Braze Alloy technology partner. optilyz integrates with Braze and offers a straightforward yet powerful way to add postcards, letters, and self-mailers into omni-channel customer journeys.

This means that Braze customers can now integrate direct mail into their customer engagement strategy seamlessly alongside other channels (e.g – push notifications, emails, in-app/in-browser messaging, SMS, and more):

• Sophisticated segmentation and event-based triggers for your direct mail campaigns allow for personalized 1:1 communication within your letters, postcards, and mailers.

• Direct mail integrated seamlessly into your cross-channel customer engagement strategy

• Enhanced A/B-testing and continuous optimization

This is possible across 25 European countries, within a few clicks and entirely carbon-neutral. optilyz achieves this by offsetting its entire carbon footprint (plus a safety margin of 10%) following the guidelines of the Greenhouse Gas Protocol Corporate Accounting and Reporting Standard, GHG Protocol.

“We are big fans of Braze and have known and valued many of their team members for years. Some of our customers who run on Braze have enquired frequently about the integration and as always, we took their needs very seriously. That’s why we are extremely excited to go live on Braze Alloys and enable Braze customers to leverage direct mail as a more customer-centric channel in Europe,” said Robert Rebholz, Managing Director, optilyz.

“Braze is excited to partner with optilyz. Direct mail is still an important channel in 2021 with high customer engagement, and we’re excited that our customers will have another avenue to bring deeply personalized messaging to their customers in the physical world,” said Will Crocker Hay, VP, Customer and Partner Marketing, Braze.

About Braze

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester’s 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine’s Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.

About optilyz

optilyz is the leading European direct mail automation software. The tool not only offers a straightforward way to print and send letters, postcards, and self-mailers in just a few clicks but also enables you to run direct mail just like an online channel. Hundreds of Europe’s most innovative companies and some of its biggest chains use optilyz to integrate direct mail into their cross-channel marketing as well as automate and better personalize their campaigns.

August 4, 2021