To reach your audience with the right message, on the right channel and at the right time, it is essential to use clever segmentation throughout all marketing channels in your omnichannel strategy. And your direct mail approach doesn’t need to be the one-size-fits-all solution in the customer journey.
When it comes to customer centric marketing, direct mail is one of the core channels. Using the channel as personalized and automated as emails can be the game changer in driving customer experience and loyalty.
In this CX1 Digital Masterclass Cosima Churchill, Head of CRM at foodspring, and Rob Rebholz, Managing Director at optilyz, talk about how foodspring has enhanced their customer experience with direct mails. They give you insights about relevant customer centric use cases and what to keep in mind when planning international campaigns.
foodspring is the leader in the direct-to-consumer space for fitness food & sports nutrition. The company is part of the Mars, Inc. – with an European presence and millions of customers. Foodspring takes sports nutrition to the next level by making quality no empty promise but a result of hard work.
Cosima Churchill is the Head of CRM at foodspring and responsible for the customer centric marketing strategy of the company. She joined foodspring just recently in 2020 but is no newby in CRM, having worked for big players such as Volvo or Candy Crush in her past career.
optilyz is Europe’s leading direct mail automation software. Our tool offers a straightforward way to integrate letters, postcards and self-mailers into your cross-channel marketing as well as automate and better personalize campaigns.
Rob Rebholz is a Managing Director at optilyz. He works with some of the biggest and most successful companies in Europe. Before optilyz, Robert led the internationalization of various internet companies. He started his career as a management consultant at Kearney, with a focus on strategy. He holds an MBA from UCLA and a Diploma from WHU.
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