Carbon neutrality

Did you know?

From 2021 onward, all optilyz direct mail is carbon neutral!

As the largest provider of automated direct mail, we are aware of the carbon footprint of this channel. Therefore, our goal is to enable you to send climate-friendly direct mail to your customers. We also aim to minimize our emissions and do our part for a better environment.

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FSC Certified Paper

With optilyz, you print your postal mailings exclusively on FSC-certified paper. This paper comes from forests that are managed more responsibly. Moreover, the management is carried out according to stricter ecological and social principles.

No more mass mailings

We are committed to reducing mass mailings. We enable you to create better segmented mailings. This is also possible with hyper-personalized content on smaller formats. You can achieve greater relevance for your customers and reduce paper waste in the process.

ClimatePartner

We work with ClimatePartner to determine our individual carbon footprint each year based on our consumption data. This is compensated with the financial support of various climate protection projects. Since most of our emissions are caused by paper waste, we have decided to support two reforestation and forest protection projects.

Climate protection projects

Planting trees in Germany

We support the project planting trees in Germany. German forests are disappearing more and more. Be it through forest fires, triggered by climate change, or through drought and heat waves. The project supports reforestation and the conversion to so-called mixed forests. These consist of oaks and pines, for example. They are much more resistant to climate change and tolerate heat and drought better.

Forest Conversation Brazil

We support the forest conservation project, which protects the 90,000-hectare forest in Pará, Brazil. Commercial deforestation is prohibited there, which is why alternative sources of income are being created for the 94 resident families. One example of this is the trade of the açaí fruit. The project is not only certified with the verified carbon standard, but also with the social carbon standard, as the project promotes development in one of the poorest regions in northeastern Brazil.

Clean oceans project

We support the clean oceans project, implemented by Plastic Bank, which aims to stem the global tide of plastic. Local residents in Haiti, Indonesia, Brazil and the Philippines can exchange collected plastic waste for money, food, drinking water or even school fees. The collected plastic waste is then recycled and turned into so-called social plastic, which in turn is used as raw material for new products. As a result, less plastic ends up in the oceans, which has a positive effect on climate protection.