Modern marketing vs. direct mail There is enormous possibility in the use of  letters, postcards and self-mailers in CRM! And yet, direct mail in 2021 still does not meet the needs of modern marketing. Direct mail campaigns are largely  organized  manually and with very limited personalization. Here’s what’s needed to make direct mail as customer-centric […]

With analogue channels like direct mail contributing a vast majority (over 90% in 2019 according to ZEWO, GfK) of donations for Swiss and German nonprofits, its effectiveness as a fundraising method cannot be argued. At the same time, digital marketing initiatives are on the rise with proven results to back up their value.  Imagine if you could easily […]

Let’s be honest, we were pretty excited when yet another leading Customer Data Platform (CDP) approached us and asked to integrate optilyz into their suite of add-ons.  This CDP informed us that they’d realized how crucial a direct mail add-on was for their business. A leading research institution that publishes market reports had told them […]

We are certainly aware that we leave a carbon footprint on the world with our services. That’s why we already advocate for better segmented mailings that are only sent when they are truly relevant to the customer. We’re also enabling hyper-personalized content on smaller formats to reduce paper waste. But now we’re doing a bigger […]

To reach your audience with the right message, on the right channel and at the right time, it is essential to use clever segmentation throughout all marketing channels in your omnichannel strategy. And your direct mail approach doesn’t need to be the one-size-fits-all solution in the customer journey. When it comes to customer centric marketing, […]

This whitepaper explores how COVID-19 and the looming recession will impact marketing, CRM and direct mail. We interviewed over 100 marketing decision-makers to better understand how they see the future. This enabled us to provide insight and recommendations on how to deal with what lies ahead. While the world seems to have come to a […]

Direct mail in the UK: Current challenges and future opportunities of digital  In this podcast episode we welcome Philip Ricketts, Business Development Director at Royal Mail. He and Robert Rebholz, Managing Director at optilyz, talk about how direct mail is evolving. They discuss the challenge of COVID-19 and the looming recession. After that Philip and […]

Our top priority is our people Tough times remind you what truly matters. For us, it’s the safety of our team and their families. That’s why we made the decision to implement a remote working policy for our entire team. We were well prepared, with many of our staff already working from home. optilyz has operated with […]

Google – the undisputedly most powerful online marketing company in the world – relies on letters that are sent offline in the traditional way. The company’s digital marketing generated advertising revenues of over 67 billion dollars in 2016, and yet physical mailings are an integral part of this multi-billion dollar marketing strategy. How does that […]