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Customer centricity – placing the customer and not the product or service at the center of the company’s focus. A strategy to create long-lasting relationships with your customers and maximize customer lifetime value. You need to truly understand your target group and via which channel each customer prefers to interact with you. For this, it […]

Customer-centricity is a strategy and culture of doing business that focuses on creating the best experience for the customer, and by doing so builds brand loyalty. In today’s hyper-competitive retail space, customer-centricity is more important than ever. About the fireside chat Jatin Pandey, Vice President – Head of CRM, will share Esprit’s journey of bringing […]

If you don’t claim to be consumer-centric these days, you might as well pack up and go home. But getting beyond the buzz and putting existing and potential customers at the heart of everything you do is no mean feat.For most companies it means moving from a product business to a consumer life-cycle business, where […]

San Diego, 11 May 2021 – Mapp, the international provider of insight-led customer experience, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its cross-channel offering. Michael Diestelberg, VP Product & Marketing at Mapp, comments: “As the lockdown is gradually lifting, the priority for retailers will be to drive customers […]

International fashion brand to better integrate direct mail into cross-channel customer journeys and eliminate the channel’s carbon footprint by leveraging optilyz optilyz, one of the leaders in direct mail automation, announced a new partnership in fashion retail today. After a successful programmatic print pilot phase in 2020, international fashion brand Esprit chose optilyz to enhance […]

By integrating with SAP® Emarsys® Customer Engagement, optilyz’s solution enables businesses to run more customer-centric, sustainable and profitable direct mail campaignsBerlin — April 23, 2021 — optilyz today announced that its Automated Direct Mail & Programmatic Print solution is now available on SAP® Store. Automated Direct Mail & Programmatic Print integrates with SAP® Emarsys® Customer […]

Modern marketing vs. direct mail There is enormous possibility in the use of  letters, postcards and self-mailers in CRM! And yet, direct mail in 2021 still does not meet the needs of modern marketing. Direct mail campaigns are largely  organized  manually and with very limited personalization. Here’s what’s needed to make direct mail as customer-centric […]

With analogue channels like direct mail contributing a vast majority (over 90% in 2019 according to ZEWO, GfK) of donations for Swiss and German nonprofits, its effectiveness as a fundraising method cannot be argued. At the same time, digital marketing initiatives are on the rise with proven results to back up their value. Imagine if you could easily […]

Let’s be honest, we were pretty excited when yet another leading Customer Data Platform (CDP) approached us and asked to integrate optilyz into their suite of add-ons. This CDP informed us that they’d realized how crucial a direct mail add-on was for their business. A leading research institution that publishes market reports had told them […]