Blog
The refrigerator effect: How to utilize the performance of print mailings
Print mailings are becoming more relevant for the design of the media mix (once again), because they offer decisive advantages. The possibilities of modern digital printing, Direct Mail Automation software and the use of data and artificial intelligence allow to manage print mailings like a performance channel. If you then manage to generate so much […]
Why print is more climate-friendly than you might think
Sustainability is probably not the first thing that comes to mind when you hear the word print advertising. The assumption that digital advertising is more climate-friendly than postal still persists. After all, we have this image in our heads that print mailings consume a lot of resources for raw materials, printing and transport, but in […]
“Women in tech” are everywhere
“Through tech, we can help to make the world a better place!” says Isabel Milbert, Senior Partnership Manager at optilyz. One more reason to ask ourselves how we can address diversity and equality in the tech industry authentically and transparently. As a SaaS company with an above-average share of women across all management levels, we […]
Why omni-channel marketing must be rethought
Omni-channel is only implemented within individual departments in most companies. Marketing plays campaigns across different channels. CRM or Customer Support communicates via different channels. What is missing in this implementation is the actual linking of the departments. For omni-channel to become a success factor, it must be thought of across departments and also strategically. Only […]
New look, same values, strong growth: why we’re rebranding
Werbung muss Kunden direkt ansprechen. Denn eines ist sicher – Wer sich mit den Inhalten identifiziert, ist besonders motiviert zum Kauf. Die Aufmerksamkeit des Kunden bekommt man aber nur durch personalisierte…
optilyz goes live in Braze to enable Direct Mail Automation across Europe
Integration of optilyz with Braze’s customer engagement platform allows customers to run more customer-centric, sustainable, and profitable direct mail campaigns across Europe Berlin – June 1, 2021 – optilyz announced today that its Automated Direct Mail solution is a Braze Alloy technology partner. optilyz integrates with Braze and offers a straightforward yet powerful way to […]
How to increase your direct mail performance
Your direct mail should not only look nice but also generate good performance. You need a call-to-action, but design and discounts aside, what else can you do to increase your direct mail performance? We recommend 6 measures that guarantee good direct mail performance: Automation Segmentation Customer journey integration Omni-channel integration Hyper-personalization Testing Automation Automate your […]
How to properly measure the success of your direct mail campaign
Measuring the success of a direct mail campaign lays the foundation for future performance improvement. However, the performance measurement often does not take place to the desired extent because many fail to digitally map the offline channel. Have you ever been in a situation where you couldn’t prove the success of a direct mail campaign? […]
Personalization at the highest level: Individual product recommendations with 1:1 picture personalization
Advertising measures and marketing activities must offer the customer added value in order to be heard, seen or perceived. Because higher relevance increases the success rate. One way to catch the customer’s eye is personalization. It is hard to imagine marketing without it and we now encounter it almost everywhere. The simplest form is to […]