From countless use cases, we know that a maximum relevant address with standard formats achieves average conversion rates of 3.7% and generates the most profitable results. The best way to achieve this is by targeting smaller target groups with relevant content at the right time. With optilyz this is easily possible. Why standard formats have […]

The forthcoming EU data protection basic regulation (GDPR) poses great challenges for marketers. Especially in email marketing, massive effort and coverage losses of more than 50% could occur. With postal mailings (letters, postcards, etc.), on the other hand, almost 100% of the customer base can still be addressed. Some companies already use letters and postcards […]

Mailings are advertising you can touch. Whether letter, postcard or self-mailer – thanks to their tactile qualities, we like to take them in our hands, examine their design and weigh up their usefulness. But what does the exact development of a mailing actually look like once it has reached the recipient? A study has now […]

When it comes to mailing formats, the creativity of marketers and agencies seems to know no bounds. From the strawberry-scented postcard to the fold-out 3D self-mailer in passenger train format – everything is possible. In order to get the full attention of customers, companies invest a lot of money in special formats. But mostly the […]

Your recipients decide within the first two seconds whether they read your letter or not. So you only have one chance to make a positive first impression. To ensure that your advertising mailings convert much better in the future, we have summarised the 11 most important criteria for you once again at this point. Use […]

7 reasons why companies use optilyz for postal mailings Average conversion rates of 4% and the ability to reach almost the entire customer base make postal mailings a particularly attractive marketing channel, especially for advertising existing customers. With a market volume of around EUR 9 billion in Germany alone (online marketing expenditure also around EUR […]

It has long been no secret that mailings achieve significantly higher conversion rates than their digital counterparts. However, there is no patent recipe for the success of a mailing campaign. Rather, it is a combination of various factors that are highly dependent on your industry. Financial products, for example, require a serious letter, but for […]

“Letters, postcards and such are superfluous in the age of digital marketing.” For many companies this myth is particularly persistent. However, the opposite is the case – according to current US studies, mailings are not only brand new, their conversion rates are even significantly superior to all other marketing channels. We humans enjoy physical messages […]

Unlike email marketing, letters, postcards, self-mailers and the like are not subject to the opt-in requirement. This means that they can be used to address almost the entire customer base. But postal mailings also offer an efficient supplement for customers who do not respond to online channels. Moreover, the advantage of the haptic message of […]