Customer reactivation is one of the most important tasks of many CRM managers. The focus here is on customers who have not made a purchase for a long time. After all, when customers do buy, there is a high probability that they will do so again. But what can you do if no further purchases […]

Expand your marketing with a particularly effective channel: Thanks to the optilyz integration, as a Salesforce Marketing Cloud customer you can add letters, postcards & co. as automated contact points in the Journey Builder. This innovative approach sends a clear message: If you want to inspire your customers, you must also use physical mailings in […]

Christmas time is gift time. Many retailers are already in the middle of preparations to close the current year with a high-turnover Christmas business. Targeted customer segments are already being created for online campaigns and personalized incentives are planned. Anyone who applies these systematic approaches to letters, postcards, etc., and delivers personalized Christmas mailings in […]

Physical mailings are seamlessly integrated into omni-channel marketing: Thanks to the optilyz integration, Emarsys customers can add letters, postcards, etc. as automated contact points to their customer journeys. Under the keyword “Direct Mail”, optilyz is now the standard integration for postal marketing in Emarsys. This innovative approach sends a clear message: if you want to […]

The forthcoming EU data protection basic regulation (GDPR) poses great challenges for marketers. Especially in email marketing, massive effort and coverage losses of more than 50% could occur. With postal mailings (letters, postcards, etc.), on the other hand, almost 100% of the customer base can still be addressed. Some companies already use letters and postcards […]

Mailings are advertising you can touch. Whether letter, postcard or self-mailer – thanks to their tactile qualities, we like to take them in our hands, examine their design and weigh up their usefulness. But what does the exact development of a mailing actually look like once it has reached the recipient? A study has now […]

When it comes to mailing formats, the creativity of marketers and agencies seems to know no bounds. From the strawberry-scented postcard to the fold-out 3D self-mailer in passenger train format – everything is possible. In order to get the full attention of customers, companies invest a lot of money in special formats. But mostly the […]

Your recipients decide within the first two seconds whether they read your letter or not. So you only have one chance to make a positive first impression. To ensure that your advertising mailings convert much better in the future, we have summarised the 11 most important criteria for you once again at this point. Use […]

7 reasons why companies use optilyz for postal mailings Average conversion rates of 4% and the ability to reach almost the entire customer base make postal mailings a particularly attractive marketing channel, especially for advertising existing customers. With a market volume of around EUR 9 billion in Germany alone (online marketing expenditure also around EUR […]