Customer reactivation is one of the most important tasks of many CRM managers. The focus here is on customers who have not made a purchase for a long time. After all, when customers do buy, there is a high probability that they will do so again. But what can you do if no further purchases […]

Expand your marketing with a particularly effective channel: Thanks to the optilyz integration, as a Salesforce Marketing Cloud customer you can add letters, postcards & co. as automated contact points in the Journey Builder. This innovative approach sends a clear message: If you want to inspire your customers, you must also use physical mailings in […]

Christmas time is gift time. Many retailers are already in the middle of preparations to close the current year with a high-turnover Christmas business. Targeted customer segments are already being created for online campaigns and personalized incentives are planned. Anyone who applies these systematic approaches to letters, postcards, etc., and delivers personalized Christmas mailings in […]